When Did Cool Ranch Doritos Come Out: A Brief History

Cool Ranch Doritos, a beloved snack enjoyed by millions around the world, has become an iconic flavor in the realm of tortilla chips. In this article, we delve into the intriguing origins of Cool Ranch Doritos, exploring its journey from concept to market sensation. Join us as we uncover the timeline and key milestones that led to the introduction of this irresistible flavor, capturing the hearts and taste buds of snack enthusiasts everywhere.

1. The Birth of Doritos:

Birth of Doritos

To understand the emergence of Cool Ranch Doritos, we must first explore the inception of Doritos itself. Doritos, a brand of flavored tortilla chips, was introduced by the Frito-Lay company in the United States in the 1960s.

Originally available in just one flavor—Toasted Corn—Doritos quickly gained popularity and became a staple snack option for consumers.

2. Innovation Strikes:

In the quest to expand their product line and cater to evolving consumer preferences, Frito-Lay embarked on a journey of flavor innovation for Doritos.

They sought to create new and exciting variations that would capture the imagination of snack lovers. This led to the experimentation and development of various flavors, one of which would eventually become Cool Ranch.

3. The Birth of Cool Ranch:

Birth of Cool Ranch

The year was 1986 when Cool Ranch Doritos made its debut. It was introduced as a tangy and zesty alternative to the original Toasted Corn flavor.

Cool Ranch quickly garnered attention with its unique blend of spices, herbs, and buttermilk, creating a flavor profile that was both bold and refreshing. Snack enthusiasts were captivated by this new twist on the classic Doritos taste.

4. Early Success and Expansion:

Cool Ranch Doritos resonated with consumers, and its popularity skyrocketed in a short span of time. The combination of the familiar Doritos crunch and the bold, tangy flavor proved to be a winning formula.

Recognizing its potential, Frito-Lay expanded the availability of Cool Ranch Doritos beyond the United States, introducing it to international markets, where it was met with equal enthusiasm.

5. Evolving Packaging and Branding:

As Cool Ranch Doritos gained traction in the market, Frito-Lay continued to refine its packaging and branding to align with its growing consumer base.

The iconic blue packaging featuring the Cool Ranch logo became synonymous with the flavor and helped create a strong brand identity. This visual recognition further solidified Cool Ranch Doritos' position as a fan-favorite snack.

6. Enduring Popularity:

Over the years, Cool Ranch Doritos has stood the test of time, maintaining its popularity and loyal fan base. The distinctive taste, coupled with the brand's commitment to quality, has ensured its continued success.

Cool Ranch Doritos has become a staple at parties, movie nights, and snack runs, offering a satisfying and flavorful snacking experience.

Since its introduction in 1986, Cool Ranch Doritos has become an undeniable snack sensation, captivating taste buds with its bold and tangy flavor. Through its rich history and continuous innovation, Cool Ranch Doritos has solidified its position as a timeless classic in the world of tortilla chips. So, the next time you reach for that unmistakable blue bag, remember the journey that led to the creation of this iconic flavor and savor the irresistible taste of Cool Ranch Doritos.